FORTICO

CASE 01SEO MARKETING

01 / 06

SEO media development and organic customer acquisition

ORGANIC MEDIA GROWTH.

One media site that both catches ad traffic and drives organic acquisition.

We developed an SEO-driven media site and support acquisition from organic search.
The company we work with runs ads on Instagram and other media, and we build the media site that catches that traffic, along with the system for organic acquisition.
We built this media site with our own product, the AI CMS Autorial.
Today, this business brings in over ¥1 million a month in gross profit, including labor costs.

CONCEPT — 01

Where ad and organic traffic land

The company we work with runs the ads, we handle organic acquisition, and a media site built with Autorial catches it all.

CLIENTHandled by themInstagram adsAds in other mediaFORTICOHandled by usSEOOrganic acquisitionFrom adsFrom searchMEDIALanding media siteBuilt with the AI CMS AutorialOrganic conversions
Scope
Media design / SEO / Content production / Operation & improvement
Key tech
Autorial (AI CMS) / SEO / Static HTML delivery / Traffic analytics

CASE 02REUSE × AI

02 / 06

A buyback platform for pre-owned luxury goods and a buyback auction system for businesses

REUSE AUCTION PLATFORM.

A buyback auction for businesses, where AI appraises instantly and identifies products from photos.

For businesses such as wholesalers and pawnshops, we developed a buyback platform for pre-owned luxury goods and a buyback auction system.
In this system, AI returns an appraisal instantly and identifies which product it is from its photos.
We also built from scratch the logic that filters out non-product images and sorts photos sent in bulk by item, and it is in use in real-world operations.

CONCEPT — 02

AI appraisal and photo sorting

From photos sent in bulk, AI filters out non-product images, sorts the rest by item, identifies each one and returns an appraisal.

PHOTOSPhotos in bulkAIDrop non-itemsGroup by itemIdentify the itemInstant appraisal¥¥¥AUCTIONBuyback auctionDealersPawnshopsFirms
Scope
Product design / Auction system development / AI appraisal / Image recognition development
Key tech
Web app / Auction / AI appraisal / Image recognition / Image clustering

CASE 03HEALTHCARE

03 / 06

A booking, medical records and patient management platform for orthodontics-focused clinics

ORTHODONTIC CLINIC PLATFORM.

An orthodontics platform used by everyone from independent clinics to nationwide chains.

We developed a booking system and in-clinic medical records that work with the core systems of clinics focused mainly on orthodontics.
With patient acquisition tied in as well, we provide it as a single platform for visit, patient and medical record management.
The platform is in wide use, from single-location independent clinics to nationwide chains.

CONCEPT — 03

Booking, patients and records in one place

We brought everything from patient acquisition to visit, patient and record management into one platform, now used from single clinics to nationwide chains.

VISITVisitsPATIENTPatientsCHARTRecordsPLATFORMAll in oneBooking & recordsACQUIRENew patientsCORECore system1 clinicNationwide chains
Scope
Product design / Booking system development / Medical records development / Patient acquisition
Key tech
Booking system / Core system integration / Medical records & patient data / Analytics

CASE 04LOGISTICS DX

04 / 06

Order and inventory management system

ORDER × INVENTORY SYSTEM.

Connecting the warehouse and the paperwork to put everything from orders to delivery into one system.

We replaced an ordering process that ran on order sheets and forms with a system where warehouse inventory and business documents stay in sync.
We started with DX consulting, reviewing each flow one by one, from on-site operations to ordering and delivery, across operations that reach all the way to our partner's own trading partners.
Since then, we have continued to support the work end to end as the product team, through development and operations.

CONCEPT — 04

From paper and forms to a connected system

We connected orders, inventory, documents and delivery, and we keep supporting operations after development.

BEFOREOrder sheets & formsStarting with DX consultingORDEROrdersSTOCKWarehouseSyncFORMSDocsSHIPDeliveryPARTNERPartnersDev & operations as the product team
Scope
Operations consulting / Workflow design / Development / Operations
Key tech
Web app / Inventory database / Document integration / System integration

CASE 05LINE MARKETING

05 / 06

LINE app and LINE marketing platform

LINE APP MARKETING.

From customer acquisition to retention, all within LINE. And it connects straight to core systems.

We developed a marketing-driven LINE app and supported everything from nurturing and customer acquisition to performance measurement and campaign operations.
Using Flex Message and other message types where each works best, we built a system that connects directly to core systems, even for users who only use LINE.
After launch, we keep running the campaigns ourselves and are building user retention.

CONCEPT — 05

From acquisition to retention on LINE

We drive acquisition, nurturing and retention inside LINE, and connect it straight to core systems.

LINEFLEX MESSAGEACQUIREAcquisitionNURTURENurturingRETAINRetentionMEASUREMetricsRun campaignsCORE SYSTEMStraight into core systems
Scope
LINE app development / Nurturing design / Performance measurement / Campaign operations
Key tech
LINE API / Flex Message / Core system integration / Data platform

CASE 06DIRECT MARKETING

06 / 06

A purchase system that combines video ads with interactive experiences

DIRECT RESPONSE COMMERCE.

A new way to buy, built on video ads and interactive experiences.

We built a new purchase system that combines video ads with interactive experiences.
The video shows what makes the product appealing, viewers choose right there, and we designed a user flow that takes them straight through to purchase.

CONCEPT — 06

The user flow from video to purchase

We show the appeal in video, let viewers choose on the spot and take them straight to purchase. Then we use post-purchase data to improve the flow.

WATCHShow on videoCHOOSEPick on the spotBUYBuy right awayDATACustomer dataANALYZEAnalyze & refineAfter launch, we keep improving the user flow
Scope
User flow design / Development / Marketing / Post-launch improvement
Key tech
Video ads / Interactive UI / Payments / Customer data / Analytics
IN-HOUSEOUR PRODUCTS

WE BUILD FOR OURSELVES.

Beyond client work, we build products of our own.

A video production tool, an AI CMS for running media, a back-office business system, and the internal platform we use to run AI development as an organization. We improve them as we use them ourselves, and bring what we learn into the development work we do with clients.

  1. KONTEAI tools for video productionA video production tool that covers planning and structure, generation, editing and export.
  2. AUTORIALAI CMS for running mediaA CMS that uses AI and automation to take the busywork out of running media.
  3. BACKFLOWBusiness system for the back officeInvoicing, bank account management and contract management in one flow.
  4. AI WORKFLOWAI development workflow and internal platformA development playbook and internal infrastructure that widen what AI can do on its own.
NEXTCONTACT

NEW BUILD OR IMPROVE.

Building something new, or improving what you already run.

If you're facing a similar challenge, tell us about it. We're glad to talk at the idea stage or about a product that's already in operation.