FORTICO

FORTICO — BUILD WHAT'S NEXT. We build what the world needs next. We run the ads. We build the product. We make the film.

We run the ads.We build the product.We make the film.

FORTICO puts into words what makes a product or business compelling, and turns its untapped room to grow into results through both advertising and product.

We are a team of engineers with many years in product development.
With that experience and know-how, we build products beyond what you imagined.

FOR YOU

WHAT WE CAN DO.

Here's what changes when you work with FORTICO.

  • 01

    Build it fast with AI and see how the market responds

    For when you want to put a new business or service in front of the market first and test it.

    What FORTICO does
    We use AI to shape your first product quickly and take it all the way to launch.
    What you get
    Instead of stalling at the proposal stage, you decide your next move based on how real users respond.
    Talk to us about this
  • 02

    Use AI to move work that's stuck on staffing or cost

    For when your business has a bottleneck, work nobody has time for, or tasks that cost too much to do by hand.

    What FORTICO does
    We map out where your business is bottlenecked and pinpoint the work AI can solve.
    Then we build AI into the systems you already use and carry it all the way into daily operations.
    What you get
    Take sorting products, or routing the images and requests users send in:
    work that took people a whole day can now be handled in real time.
    Talk to us about this
  • 03

    The product is there, but growth has stalled

    For when customer acquisition or user retention is holding you back.

    What FORTICO does
    We make your traffic, user behavior and customer acquisition visible.
    For websites, we research every keyword worth targeting and turn the findings into concrete next steps.
    What you get
    We run the improvement PDCA cycle as your product team and report the results in numbers.
    You decide your next move with data, not gut feeling.
    Talk to us about this
  • 04

    Use AI to make landing pages and video ads that convert

    For when you want your ads to bring in more inquiries and purchases.

    What FORTICO does
    We design landing pages and video ads with a research and analysis framework built on Google Analytics, Microsoft Clarity and search research tools.
    We build them fast with AI and keep improving them with data after launch.
    What you get
    You can tell which creatives work with data, not a marketer's gut feeling.
    Winning patterns are put into words and carried into the next creative in a repeatable way.
    Talk to us about this

WHY FORTICO

FASTER TO REVENUE.

A shorter road from investment to revenue.

With AI-first development, we shorten the cycle until a product brings in revenue.
The sooner revenue follows the initial investment, the lighter the investment burden on the business.
That's why we're strong at both investing to build from 0 to 1 and investing to grow from 1 to 10.

* Durations are illustrative.

  • 01 — LAUNCH

    Faster to market

    AI-driven development sharply cuts the time it takes a product to reach the market.

  • 02 — TUNE

    Faster to fit the market

    After launch, we watch the response, tune the product to the market, and reach peak revenue sooner.

  • 03 — LOOP

    Faster improvement cycles

    We keep the PDCA cycle of finding and fixing problems running at short intervals.

BACKED BY 13+ YEARS

We don't just ship it with AI and walk away.

This speed is backed by the operational know-how we've built over 13+ years of development.
With ticket-driven development management and frameworks for research and reporting, we deliver both speed and quality.

S02MANIFESTO

MARKETING, PRODUCTS, AND VIDEO.

We change your product and your customer acquisition with one team.

Ads go to an ad agency, development to a dev shop. At most businesses, the work is split across separate companies.
FORTICO handles marketing, product development and video production as one team.
That's why we can work on everything from the ads to the product itself, wherever your business has room to grow.

AI is now essential to product development and marketing.

What matters is how you use AI.
AI is making what was once impossible possible, and it is changing the rules of how work gets done.
What unlocks that power is each person's skill and experience. We work as a team that gets the most out of AI.

01 ONE TEAM / 02 AI
S03VALUE

FROM IDEA TO MARKET.

A product is an accelerator for growing a business.

What matters isn't finishing the product. It's getting it into the market, keeping users coming back and growing the business.
We build what it takes to get there, and we handle customer acquisition and improvement after launch ourselves.

00/ 05 PHASES
S04PRODUCT

01 — DIGITAL PRODUCT DEVELOPMENTProduct development

WE BUILD PRODUCTS.

We build the products the world needs next.

We don't look at today's trends. We look at where needs and ideas are heading.
There we find products that don't exist yet but are clearly needed, build them ourselves, and grow them by running them in-house.
Our AI tool for video production and our CMS for running media are our own products, too.

About product development
S05FRONTIER AI

02 — AI NATIVE PRODUCT DEVELOPMENTAI features & systems

WHAT WILL AI CHANGE?

What will AI change in your business?

We've used AI to change how media is made and how video is produced, helping a business reinvent itself as a platform company.
What AI changes next is the very conventions of an industry.
We work with you to map out what changes next in your business, and we build it before anyone else does.

About AI development
S06GROWTH

BUILD. LAUNCH. GROW.

03 — MARKETING & DATAMarketing & data analysis

Our strength is growing products after launch.

We're good at making user behavior and service health visible in data and measurable in numbers.
From the ideas and bottlenecks that surface, we rethink everything from the UI and features to workflows and data design.
FORTICO is a product team that can change a product's direction based on data.

About marketing
S07CREATIVE

04 — BRAND, WEB, MOVIE, AI VIDEOWeb, video & creative production

WE MAKE WEB & VIDEO.

We make websites and videos that move people to act.

We get to know the product and its users deeply, and put into words why people choose it before we start making anything.
We're just as good at launching fast with AI and refining as we go as we are at delivering results while staying true to the brand.

About video & creative production
S08PRODUCTS / FORTICO LABS

WE BUILD FOR CLIENTS.

We build products of our own, and we use them ourselves.

See our products
S09WORKS

WHAT WE'VE BUILT.

What we've actually built.

Here are projects FORTICO took on from consulting through development and operations.
They span e-commerce, healthcare, logistics, resale, LINE marketing and SEO media.

See all work
01.CASESEO MARKETING

ORGANIC MEDIA GROWTH.

One media site that both catches ad traffic and drives organic acquisition.

We developed an SEO-driven media site and support acquisition from organic search.
The company we work with runs ads on Instagram and other media, and we build the media site that catches that traffic, along with the system for organic acquisition.
We built this media site with our own product, the AI CMS Autorial.
Today, this business brings in over ¥1 million a month in gross profit, including labor costs.

Type
SEO media development and organic customer acquisition
Scope
Media design / SEO / Content production / Operation & improvement
Key tech & systems
Autorial (AI CMS) / SEO / Static HTML delivery / Traffic analytics
01 / 06Read the case →
02.CASEREUSE × AI

REUSE AUCTION PLATFORM.

A buyback auction for businesses, where AI appraises instantly and identifies products from photos.

For businesses such as wholesalers and pawnshops, we developed a buyback platform for pre-owned luxury goods and a buyback auction system.
In this system, AI returns an appraisal instantly and identifies which product it is from its photos.
We also built from scratch the logic that filters out non-product images and sorts photos sent in bulk by item, and it is in use in real-world operations.

Type
A buyback platform for pre-owned luxury goods and a buyback auction system for businesses
Scope
Product design / Auction system development / AI appraisal / Image recognition development
Key tech & systems
Web app / Auction / AI appraisal / Image recognition / Image clustering
02 / 06Read the case →
03.CASEHEALTHCARE

ORTHODONTIC CLINIC PLATFORM.

An orthodontics platform used by everyone from independent clinics to nationwide chains.

We developed a booking system and in-clinic medical records that work with the core systems of clinics focused mainly on orthodontics.
With patient acquisition tied in as well, we provide it as a single platform for visit, patient and medical record management.
The platform is in wide use, from single-location independent clinics to nationwide chains.

Type
A booking, medical records and patient management platform for orthodontics-focused clinics
Scope
Product design / Booking system development / Medical records development / Patient acquisition
Key tech & systems
Booking system / Core system integration / Medical records & patient data / Analytics
03 / 06Read the case →
04.CASELOGISTICS DX

ORDER × INVENTORY SYSTEM.

Connecting the warehouse and the paperwork to put everything from orders to delivery into one system.

We replaced an ordering process that ran on order sheets and forms with a system where warehouse inventory and business documents stay in sync.
We started with DX consulting, reviewing each flow one by one, from on-site operations to ordering and delivery, across operations that reach all the way to our partner's own trading partners.
Since then, we have continued to support the work end to end as the product team, through development and operations.

Type
Order and inventory management system
Scope
Operations consulting / Workflow design / Development / Operations
Key tech & systems
Web app / Inventory database / Document integration / System integration
04 / 06Read the case →
05.CASELINE MARKETING

LINE APP MARKETING.

From customer acquisition to retention, all within LINE. And it connects straight to core systems.

We developed a marketing-driven LINE app and supported everything from nurturing and customer acquisition to performance measurement and campaign operations.
Using Flex Message and other message types where each works best, we built a system that connects directly to core systems, even for users who only use LINE.
After launch, we keep running the campaigns ourselves and are building user retention.

Type
LINE app and LINE marketing platform
Scope
LINE app development / Nurturing design / Performance measurement / Campaign operations
Key tech & systems
LINE API / Flex Message / Core system integration / Data platform
05 / 06Read the case →
06.CASEDIRECT MARKETING

DIRECT RESPONSE COMMERCE.

A new way to buy, built on video ads and interactive experiences.

We built a new purchase system that combines video ads with interactive experiences.
The video shows what makes the product appealing, viewers choose right there, and we designed a user flow that takes them straight through to purchase.

Type
A purchase system that combines video ads with interactive experiences
Scope
User flow design / Development / Marketing / Post-launch improvement
Key tech & systems
Video ads / Interactive UI / Payments / Customer data / Analytics
06 / 06Read the case →
S10TECHNOLOGY

BEHIND THE SCREEN.

A company that started with engineering.

How our technology grew

01ORIGINWeb ApplicationWe started out building web applications.
02THENCloud & InfrastructureWe went on to design the cloud and infrastructure behind the screens ourselves.
03THENData EngineeringOur scope grew to the data platforms that support business decisions.
04NOWAI / LLMToday, we build AI-powered products on that foundation.
S11BUSINESS BUILDER

YOU HAVE THE BUSINESS.

  • A business idea
  • Industry knowledge
  • A customer base
  • A route to market

If all you're missing is the people to build it.

Imagine a team that knows development, marketing and AI working right beside your business.
Your business could move on to what's next much faster.
We work out with you what to build, then do the work ourselves, from development to launch creative, customer acquisition and ongoing improvement.

Talk to us
  1. 01STRATEGYDecide what to build
  2. 02PROTOTYPETest with a prototype
  3. 03PRODUCTBuild it
  4. 04CREATIVECraft the message
  5. 05LAUNCHLaunch it
  6. 06MARKETINGBring people in
  7. 07GROWTHGrow it with data
S12CONTACT

LET'S TALK.

Start by telling us what's holding you back right now.

It's fine if you haven't decided what to build yet. We'll work it out with you.

Talk to usEmail us
FORTICO Inc. — TOKYOyuta.sasaki@fortico.jp